Commercials

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Today I thought I'd talk about advertisement. Do we actually pay as much attention to them as we think? or are we persuaded by external factors?

To start, I thought sexual content would be good because it's used over-abundantly. As they say, Sex Sells. But is that really the case? What research has actually been showing for the past while is that women aren't as persuaded by sexual content in advertisement, which isn't entirely a surprise. Obviously, the sexual content is there to sell the product to the male viewers, right? Well, that's what they're hoping, but what research is now showing is that when there's sexual content directed at males, men pay more attention to that content rather than the product; they're more likely to remember the girl (if they're straight) than they are to remember what the commercial was selling.

Cell Phones

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For almost my entire life, I've lived without a cell phone. Only some brief stints within high school (parents requirement to use their car) and 1 year during university (no land line in the house 2nd year) did I have one. It's come to be part of my identity to not have one and I kind of pride myself on having the ability to both survive without one, as well as keep that $30+/month in my pocket.

So now, It looks like I may be getting one because my parents are buying a bundle deal and there will be one waiting for me when it comes in. There goes a piece of my identity, only to be replaced by this synthetic, mainstream, hollow piece. Great.

For those who don't know me and want to know why I don't enjoy cell phones, here are some of my reasons:

Spirit vs Letter

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When it comes to interpreting rules or laws, there are two main interpretations for them. In law, there are several different jurisprudences (the science or philosophy of law) other than just spirit or law (for example, feminist jurisprudence), but I feel that these two are the most pervading and easily understood when applying to everyday situations.

Mother Parkers!

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Mother parking. Such a novel idea, isn't it? Let's have a spot right near the front of the store, beside the handicapped spaces, for expecting mothers and mothers with young children! Brilliant! So Courteous!

Indeed, it may be a courteous thing to do, but I say it's a little too selective and misguided. Misguided because since when is pregnancy a disability? Why do these women need that much more help? As well, exercise helps everyone, including pregnant women.

How about we replace "pregnant women" with overweight people? It may seem ridiculous, but in both cases it is a self-inflicted "ailment" (maybe less so for overweight people) that are both just as in need for this extra boost of help. I'm not talking about morbidly obese people, either. A guy with a big beer belly, how is he in any less need of that closer spot than a woman who chose to have this child, but doesn't want to walk that extra 50 yards? Another example would be the elderly: they did not choose their outcome (the ailments, not their age). They've just been lucky enough to survive long enough to have to deal with the problems of getting old, so we can't say they don't deserve a little extra help because these are, generally, not self-inflicted problems. If anything, they're more deserving, and yet they will have to give up these spots and park further away in order for these fertile, younger women to get a helping hand. While we're at it, what about injured people? If I have a broken left leg, I can still drive, but I have problems with mobility. Or how about people with athlete's foot? It hurts to walk!

Problems with Time Travel

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Aside from the obvious technological problems, let's look at some different possible theoretical outcomes involved with time travel. I'm only going to focus on traveling to the past because that's the only one I can see any problems with at the moment.

To start, let's say there's something I want to change. I think it's impossible to go back and change that particular problem without causing yourself to be sent off in some sort of infinite loop. Think about it. You have this problem, you go back and you fix the problem. Simple right? wrong. You go back and fix the problem, which means that the problem, as you knew it and had instigated you to go back, no longer exists. Thus, you didn't go back to change it, causing it to never be fixed (and subsequently remain), causing you to go back again. This loop will continue on forever, since you'll constantly be altering the time-line and you will have no memory of any of the activities.

Fundamental Attribution Error and Actor-observer bias

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This is a quick addition to my previous post.


A topic that was related, but I felt would make the post too long and difficult to wade through, is the Fundamental Attribution Error. The FAE is when we attribute a person's behaviour to an internal, stable feature of that person. That guy was mean because he is mean. It came from inside of him, not the situation or recent events.


Conversely, there's something called actor-observer bias: when we are the person performing the action, we attribute it more to circumstance than to personality; this isn't me, the situation is causing me to act like this. In this way, we are much less forgiving to others when they do something that we don't like, but expect more forgiveness when we are the actor. The effect is stronger on negative actions than positive ones because positive actions are weighed less strongly in our minds - it takes four good actions to outweigh one bad action, generally speaking.


Just a quick note on this psychological phenomenon to keep in mind when you someone is having a bad day. Give them the benefit of the doubt!

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Reactions: Existential Viewpoint: Taking Responsibility

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I came across a blog named Atheist Spirituality and thought that I’d write a reply to one of their posts.

First, I'd like to say that I like the quote that they took from the movie "Waking Life". Great movie, check it out - though, be prepared to take a break halfway through. It's very philosophy heavy.

Personally, I'm not entirely convinced with the idea of existentialism. I'm not for the idea that god controls our actions, but I don't believe that we have entirely free will, either. Through this post, they discuss what reality we're left with if we discard the idea that god is a guiding force in our lives. They propose that we should seize the day; Carpe Diem!

Following

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Do the opposite of what this guy commands.

Hey Everyone,

If you're visiting this site and you enjoy the posts that I have up, please follow this blog (top left of the page). It shows me that you like what I'm doing and to keep on doing it. If you have any comments, feel free to post them. As well, I'm open to any constructive criticism.

Thanks.

Ignorance is Bliss: The Ironic Misuse of a Word.

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It seems to me that many people are using words that they don't know how to correctly use. That's all fine and good; as I said, everyone does it. I just thought that I'd point out one of the more ironic words that people misuse: Ignorant.

Ignorant, as defined by dictionary.com, is "lacking in knowledge or training; unlearned". This is not at all an ambiguous word and it's difficult to see how its misuse has come about. People are using this word as if it means "rude" or "stupid". Stupid is close, but they're broadly painting people with it in a context that implies that some people are ignorant, and others are not. I've got news for you: everyone is ignorant in many different areas. In fact, we're ignorant of more knowledge than we actually know, so to paint one person as ignorant and another as not is missing the point. This word should not be used as an insult so much as just a statement, but to call someone ignorant lead people to think that you're overly harsh and mean. All you're saying is that they don't know something! To proclaim ignorance is also something that most people try to avoid because of the connotation that is now attached to the term.

But where did this all start? Where did this word, so unambiguous, get led astray? It's hard to pinpoint, but I'd say it started somewhere around the time when Michael Jackson claimed in an interview that people were ignorant if they had a problem with him sleeping with young children in his bed as you can see here:

Artificial Inflation

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Has anyone else noticed that there's this artificial inflation going on in stores? For example, "Williams" coffee pub only has three sizes: Medium, Large and Extra Large. Yes, you read correctly; there is no small. Though their medium is the size of a small of any other restaurant, they insist on calling it a medium.

My thoughts on this are that they're trying to make us believe it's larger and, more importantly, more valuable because it's perceived to be larger than it actually is. They don't actually change anything about the size of their drinks at all, but people may not realize that their medium is actually a small and are okay with paying that extra $0.50 over other shops for their drink.